The Invention and Development of the Wheel

The oldest wheel found in archeological excavations was discovered in what was Mesopotamia and is believed to be over 5,500 years old. It was not used for transportation, though, but rather as a potters wheel. The combination of the wheel and axle made possible early forms of transportation, which became more sophisticated over time with the development of other technologies. Key Takeaways: The Wheel †¢ The earliest wheels were used as potters wheels. They were invented in Mesopotamia about 5,500 years ago.†¢ The wheelbarrow—a simple cart with a single wheel—was invented by the ancient Greeks.†¢ Though wheels are mainly used for transportation, they are also used to navigate, spin thread, and generate wind and hydroelectric power. When Was the Wheel Invented? Though often thought of as one of the earliest inventions, the wheel actually arrived after the invention of agriculture, boats, woven cloth, and pottery. It was invented sometime around 3,500 B.C. During the transition between the Neolithic and the Bronze Age, the very earliest wheels were made of wood, with a hole in the core for the axle. The wheel is unique because, unlike other early human inventions such as the pitchfork—which was inspired by forked sticks—it is not based on anything in nature. The Inventor of the Wheel The wheel is not like the telephone or the lightbulb, a breakthrough invention that can be credited to a single (or even several) inventors. There is archaeological evidence of wheels dating back to at least 5,500 years ago, but no one knows exactly who invented them. Wheeled vehicles appeared later in various areas across the Middle East and Eastern Europe. The invention of the wheelbarrow—a one-wheeled cart used to transport goods and raw materials—is usually credited to the ancient Greeks. However, earlier evidence of wheeled carts has been found in Europe and China. Wheel and Axle The Bronocice pot is the earliest depiction of a wheel and axle.   Silar/Wiki Commons The wheel alone, without any further innovation, would not have done much for mankind. Rather, it was the combination of the wheel and axle that made early forms of transportation possible, including carts and chariots. The Bronocice pot, a piece of pottery discovered in Poland and dating to at least 3370 B.C., is believed to feature the earliest depiction of a wheeled vehicle. The evidence suggests that small wagons or carts, likely drawn by cattle, were in use in Central Europe by this time in human history. The first carts featured wheels and axles that turned together. Wooden pegs were used to fix the sledge so that when it rested on the rollers it did not move. The axle turned in between the pegs, allowing the axle and wheels to create all the movement. Later, the pegs were replaced with holes carved into the cart frame, and the axle was placed through the holes. This made it necessary for the larger wheels and thinner axle to be separate pieces. The wheels were attached to both sides of the axle. Finally, the fixed axle was invented, wherein the axle did not turn but was solidly connected to the cart frame. The wheels were fitted onto the axle in a way that allowed them to freely rotate. Fixed axles made for stable carts that could turn corners better. By this time the wheel can be considered a complete invention. Following the invention of the wheel, the Sumerians invented the sledge, a device consisting of a flat base mounted on a pair of runners with curved ends. The sledge was useful for transporting cargo over smooth terrain; however, the Sumerians quickly realized that the device would be more efficient once it was mounted on rollers. Modern Uses of the Wheel VISUAL ART PHOTOGRAPHY/Getty Images While the basic function of the wheel is unchanged, modern wheels are much different from the simple wooden wheels of the past. Innovations in materials science have made possible all kinds of tires for bicycles, cars, motorcycles, and trucks—including tires designed for rough terrain, ice, and snow. While primarily used for transportation, the wheel also has other applications. Watermills, for example, use water wheels—large structures with a series of blades along the rim—to generate hydropower. In the past, watermills powered textile mills, sawmills, and gristmills. Today, similar structures called turbines are used to generate wind and hydroelectric power. The spinning wheel is another example of how the wheel can be used. This device, invented in India over 2,500 years ago, was used to spin thread from natural fibers such as cotton, flax, and wool. The spinning wheel was eventually replaced by the spinning jenny and the spinning frame, more sophisticated devices that also incorporate wheels. The gyroscope is a navigational instrument that consists of a spinning wheel and a pair of gimbals. Modern versions of this tool are used in compasses and accelerometers.

Cumnor in the 1860s How Far Did Dependence on Agriculture...

Cumnor in the 1860s: How Far Did Dependence on Agriculture Shape its Social Structure? ‘We stood in Cumnor ..A straggling line of scattered cottages with mud or rough stone walls uncemented and rude and low overhanging thatched roofs with here and there the bee hives on a bench by the gate in the low stone wall or a few brown faced urchins who peeped slily at the unaccustomed stranger†¦.(Anon 1850) .. ‘We turned our back upon the line of cottages or huts perhaps they might be called’ the writer continued, ‘ ..Cumnor is at best a poor squalid place.’ Though lacking the intensity of urban life famously described by Engels (1844), Cumnor epitomizes aspects of a sharply polarised society with a land-less rural working class. This paper†¦show more content†¦By mid-century, England had been represented as two agricultural provinces –grain production being concentrated in the east, and grazing favoured in the west (Caird 1851). The first BoT agricultural returns in 1866 provide a more nuanced picture in which Berkshire and Oxfordshire together had a relatively large area under corn, a relatively small area under permanent pasture, but were also important for sheep rearing. 5 Dominant perceptions prescribed for the locality a unified system of wheat growing and sheep rearing where ‘grass lands do not reduce the production of food, but in ad dition to their own produce, ..enable the adjoining arable lands to increase their production’ (Smith 1863 p50). Dominant perceptions militated against dairying in the country around Cumnor and favoured larger capitalist producers rather than smallholders. A precise distinction between smallholders and capitalist farmers is difficult (both are included within minor group 61). Assuming a need for wage labour on any Cumnor holding of more than 60 acres, eight smallholding families are identified in Table 3 (roughly 4% of households ) and assigned to Level 2 of the SOCPO schema. 6 Waged labour was essential to those fourteen capitalist farmers (listed in Table 4) whose holdings clearly exceeded this threshold. They farmed 3465 acres in aggregate (an average holding of almost 250 acres).

Journal Of Financial Quantitative Analysis -Myassignmenthelp.Com

Question: Discuss About The Journal Of Financial Quantitative Analysis? Answer: Introduction The business case is for The Australian Post. The Australian Postal Corporation is government-owned and provides local and international postal services. The head office is at Melbourne and the same location serves as a post office (Aupost, 2017). The company has been broadening its product and service range due to many external environmental factors. Currently it focuses on three areas of operation, which are letters and associated services, retail merchandise combined with agency services, parcels, and logistics. The Australian Post also has a number of subsidiaries and joint ventures, which has helped it to diversify into a number of services. The idea is to introduce an innovative way in which The Australian Post can continue using paper as an effective means of communication (Daunton, 2015). This will be done by automating the physical mail postage system and coming up with faster delivery means through notifications and drones. Technology has taken over many functions hence almost rendering mail postal services null and void. The Australian Post can however remain relevant in the market if it adopts an innovative way of selling its products and services, which are based on paper. Through this, the company will be able to retain the customers who already exist and even add new ones. They will not have to lose customers just because many people have proceeded to more technologically advanced ways of communication. Innovation can assist the company to curve a niche in the market as it already has the advantage of being a strong brand. The Australian Post will also be a market leader in the innovation hence having the advan tage of benefitting from a large market share when the launch happens. Problem Innovation Can Solve The automation of the mail delivery system will solve a number of problems, which are discussed below. Delay in Mail The traditional mailing system saw great delays in delivery. Important mail would be received late sometimes hence rendering the process inefficient. Sometimes the recipient would take time in opening the mailbox hence receiving letters, which may be of high importance later than they were to be received (Crew Kleindofer,2013). The automation of the whole process will lead to mail received fast. Drones will be incorporated for very urgent messages hence this will make the whole process very efficient. Lost Mail The traditional system saw a lot of mail getting lost due to incorrect address or similar names. The process was also slow and inefficient hence leading to some mail getting lost. The automated process will ensure that all mail is tracked hence no losses of mail (Chong et al, 2014). This will lead to a streamlined mailing system. Uncollected Mail The Australian Post has lots of uncollected mail. This traditionally led to lots of space wastage and high costs of trying to resend the mail. This also meant that many people did not receive their letters. The automated process will send automatic mobile phone notifications to mail senders and recipients hence strive to ensure that all mail is collected. Use of Post Office Boxes The automation of the mail process will ensure that post office boxes are still in use hence the company will not have to go through massive losses. The company will carry out a powerful marketing campaign, coupled with the new automation process. This will show consumers that paper is still an effective means of communication. An effective campaign will lead to retention of post office boxes and new customers also coming in. Parcel Delivery System The automation process will enhance the use of mail to deliver parcels. The Australian can take advantage of this to grow its business, as post is a cheaper means of sending parcels. Through this, the other mail services will be enhanced as parcels mostly carry messages (Batterson, 2014). Through use of drones, the process will be made efficient and effective. Benefits of the Innovation The processing capacity of The Australian Post will greatly improve. The company will be able to handle a higher amount of mail that previously, due to full automation of the dispatch process. The number of customers will increase due to a solid posting infrastructure being established by the company. The delivery service will be completely accurate, as zip codes will be used in identification of locations. This will lead to a reduction in collection times. Direct postal workers will be able to identify addresses faster hence leading to efficient processes (Love Ropper, 2015). The quality of service provided by The Australian Post will substantially improve. Staff performance can be monitored and timely decisions made, on how to further improve services based on status delivery of mail as the system will generate various statistical reports. High Customer Satisfaction The new automated system will respond to consumer needs for mobility by directly forwarding any mail to new addresses. This will ensure convenience for the customers. Customers will also be able to choose at what time they prefer to receive mail. There will be therefore flexibility in sending and receiving of mail. Automation will lead to a new address system and a microchip containing a customer signature will be installed on the mailbox. The e-signature will be enough proof that mail has been delivered. Addresses will be automated in the system and this will enable customers to have a locator service, which is accessed through the website of The Australian Post (Sapra Subramanian, 2014). The locator will also be downloadable on mobile device. Services will be provided all over Australia hence consumers will be able to experience convenience wherever they are. New Service Creation The automation process of The Australian Posts mail system will assist the government to develop new services for Australian citizens. Presence of an accurate system and the locator will improve orientation all over Australia. This assists different companies to benefit from these services and offer better services in their sectors. An accurate and efficient database will also be created for customers as it will include name, age, profession and next of kin contacts (West et al, 2014). The Australian post will also enhance its parcel delivery services and through this, the business can grow at a steady rate. In implementing the automation of the mail delivery system for The Australian Post, the following strategic steps will be taken. Creation of a New Vision The Australian Post will create a new vision and review its current corporate structure so that the use of the new technology will fit in with the organizations business model. The company can re-invent the mail identity logo of the company and this will signify the beginning of an important strategic change. The IT department of The Australian Post will create a project team to develop the new automated solution (Afande, 2013). They will carry out extensive research to ensure that that the best technology is used and adapted to the business environment of the company. Choosing Right Technology The Australian Post will have to settle on the right technology that will lead to an efficient mail delivery system. The most recent technology will have to be chosen and it should be cost effective and easy to upgrade. The systems that will be chosen must take into consideration the political and governmental factors in Australia. The choice of technology provider will also be important (Brewer Rees, 2015). The company should chose organizations with success stories and whose support is available all over the country. This will assist the company to maximize its returns. Support Creativity The Australian Post should allow internal creativity and incentives given to employees who come up with brilliant ideas related to automation of the postal system. A great organizational culture that encourages innovation should be put in place (Verberke, 2013). Constant training should therefore be carried out by the company so nurture employees into coming up with creative ideas. Stakeholder Communication A product or service becomes successful when it meets the demands of customers. The Australian Post has to ensure that the new service will move beyond the introduction phase and gets to the growth phase where the company will start realizing profits from the new service. The company has to implement a stakeholder communication strategy, which can be implemented as in the table below (Mok, Shen Yang, 2015). The Australian post stakeholders Type of communication Means of communication Stake in mail automation project Project Manager Briefs and Phone Email and Internal Memo High-Ensures all deliverables are on course Project IT Engineer Briefs and Phone Email and Internal Memo High-Designs Automated Mail Delivery System Marketing and Sales Team Briefs and Phone Email and Internal Memo Medium Marketing automated mail delivery system Finance Team Briefs and Phone Email and Internal Memo High-Make sure that the project utilizes funds appropriately Quality Team Briefs and Phone Email and Internal Memo High-Ensures mail automated system meets standards of quality Test Team Briefs and Phone Email and Internal Memo High-Ensures automated system operates as required Australian Government Briefs and Phone Email and Internal Memo Medium-Make sure that regulations are met The Australian Post Customers Phone / Direct Messaging /Adverts E-mail /Direct Mail Low- They will only adopt service if automated system is efficient and effective Project Option Analysis The following assessment criteria will be taken into consideration when doing the project Achievement Rating The Australian Post will consider if the automation project will meet the strategic objectives, which have been set (Song Wang, 2016). The strategic objectives are: Delivering Stellar Customer Service Empowering and Engaging Employees Innovation of Faster Delivery Services Investment in Future Platforms Be a leader in sustainabilit Project Cost and Predictions PROJECT EXPENSES-MAIL AUTOMATION PROJECT Legal $100,000 IT System Implementation $ 1,000,000 Infrastructure Setup /Drones $ 400,000 Human Resource Requirements $100,000 Training $50,000 Marketing and Advertising $100,000 Transport and Logistics $ 100,000 TOTAL PROJECT COST $1,850,000 Cash Flow Statements With implementation of the project, The Australian Post cash flow is shown below (Aupost 2017). CONSOLIDATED 2016 2017 2018 2019 Total Cash Received AUD 7086900 7441245 8185369.5 9,822,443.4 Total Cash Used AUD 6679000 7012950 7714245 9257094 Net Cash From Operating Expenses AUD 407000 427350 470085 564102 Net Cash used by Investing Activities AUD (274,000) (260,300) (234,270) (187,416) Net Increase/Decrease in Cash AUD 132000 138600 152460 182952 Cash Equivalents at the end of the year AUD 547000 574350 631785 758142 Net Present Value Ct= net cash inflow during the period t AUD 547,000 Co= total initial investment costs 1,850,000 r =discount rate, and t = number of time periods 4 (Aupost, 2017) NPV = AUD 361,389.70 hence the project is viable Delivery of Recommended Solution The proposed automated mail system for The Australian Post will be implemented using the following methods. Streamlining Zip Codes The Australian Post will divide the country into different locations, which will then have unique identifiers. These will be input into a computer system and transformed into a digital map (Sheedey Moloney,2015). Through this, locations will be easily identified by their unique zip codes. Field Research A research will be done to ensure that codes have been assigned to all locations in Australia and that none is left uncovered. The research will assist in identification of any errors and enable their correction. Installation of Boxes Boards will be fixed on different locations as identifiers and they will have radio-frequency identification chips that will store unique information about a recipient. Previous mailboxes will also be assigned with the unique chip. The chip will be housed in a water-proof compartment so that it is weather resistant (Sheedey Moloney,2015). The mail delivery person will have a unique device, which will be used to scan the chip before delivery is made so that there are no wrong deliveries. Mail Collection and Delivery process The mail delivery system will be integrated with The Australian Posts Customer Relationship Management System, transport system and sorting departments. Previous clients will not need to register again. New clients interested in mailboxes will fill in a specific form available electronically or physically at the post office. A yearly fee will be applicable but it will be at an affordable price to customers. Customers will access costs of postal services through website and can allocate specific times for delivery or collection of mail. In the sorting centers, electronic sorting machines will be used .The machine will have the capability of reading the zip code and distributing the mail accordingly. Change of address will be an online process. Drones The company will start implementing drone technology to assist in delivery of extremely urgent mail or parcels. They will be fitted with special details that will enable them to trace a customers location hence make the appropriate delivery on time. This will revolutionize the operations of The Australian Post and will help in increasing its customer base. Training of Staff Prior to implementation there will be staff training implemented across all the branches of The Australian Post. The emphasis will be on excellent customer service and getting processes right. Through this, employees will embrace the project and will confidently handle any customer queries (Sheedey Moloney,2015). It will also provide a platform for more innovative ideas from employees that can be implemented in the future. Conclusion Paper can endure as an effective means of communication so long as The Australian Post implements its strategy in an ingenious manner. The fact that there are new technologies does not mean paper has to be done away with. The technologies can be used to enhance the use of paper as an effective way of communicating. The Australian Post can therefore sustain the project and increase their customer base through automating their mail syste References Afande, O. F. (2013). Effects of strategic management practices on performance of financial institutions in Kenya: A case of Kenya Post Office Savings Bank.International Journal of Business Management and Administration, 2 (6), 122-141. Aupost (2017). Aupost Financial Reports. Retrieved from https://auspost.com.au/ Aupost (2017). History of The Australian Post. Retrieved from https://auspost.com.au/ Batterson, R. (2014).U.S. Patent Application No. 14/151,805. Brewer, S., Rees, D. (2015). Exploiting the potential of creative, digital business clusters: a strategic leadership challenge. Chong, A., La Porta, R., Lopez-de-Silanes, F., Shleifer, A. (2014). Letter grading government efficiency.Journal of the European Economic Association,12(2), 277-298. Crew, M. A., Kleindorfer, P. R. (Eds.). (2013).Emerging Competition in Postal and Delivery Services(Vol. 31). Springer Science Business Media. Daunton, M. J. (2015).Royal Mail: The post office since 1840. NY,Bloomsbury Publishing. Love, J. H., Roper, S. (2015). SME innovation, exporting and growth: A review of existing evidence.International Small Business Journal,33(1), 28-48. Mok, K. Y., Shen, G. Q., Yang, J. (2015). Stakeholder management studies in mega construction projects: A review and future directions.International Journal of Project Management,33(2), 446-457. Sapra, H., Subramanian, A., Subramanian, K. V. (2014). Corporate governance and innovation: Theory and evidence.Journal of Financial and Quantitative Analysis,49(4), 957-1003. Sheedy, C., Moloney, M. (2015). Digital Inclusion: A Role for Postal Operators in a Smart World. InPostal and Delivery Innovation in the Digital Economy(pp. 183-194). Springer International Publishing. Song, L., Wang, J. (2016). An investigation of home delivery models and logistics services in China. InTransportation Research Board 95th Annual Meeting(No. 16-3181). Verbeke, A. (2013).International business strategy. NY,Cambridge University Press. West, J., Salter, A., Vanhaverbeke, W., Chesbrough, H. (2014). Open innovation: The next decade.

Marketing Plan for Langkawi Essay Example

Marketing Plan for Langkawi Essay Executive summary Langkawi, such an amazing island, attracted a lot of people from all over the world. Unbalanced regional development, domestic and foreign tourism competition make Langkawi cannot get a development very well, that is the reason why Langkawi cannot be the world-wild attraction. A right marketing plan can make Langkawi give full play to its advantages and make up for weakness, and then get a good development of marketing. Setting marketing objectives, confirm target markets, use marketing strategies to develop a marketing plan for Langkawi is the focal point of this article. Introduction Langkawi, â€Å"The Island of Legend† is located 108 kilometers northwest of Peninsular Malaysia, the border of Malaysia and Thailand. Comprising a group of 104 islands, the biggest one is Langkawi, it is a place for those seeking tranquility and refuge from the hustle and bustle of city life. The area is about 526 square kilometers. The main island spans about 25 kilometers from north to south. Two-thirds of island covered forests, hills and natural vegetation. It’s a biggest cluster island in Malaysia, constitute of 99 limestone islands. Langkawi Island is richly blessed with a heritage of fabulous myths and legends. As a natural paradise, this island perhaps is incomparable anywhere else in Southeast Asia. The country beauty of the island makes itself a compelling attraction. Langkawi, a drooping part of Malaysia, attracted no tourists until 1987. In 1997, there are 1. 7million tourists visited Langkawi and the number reached 2. 38million in 2009. Most of the development is in the main town of Kuah and in isolated beach resorts around the coast. We will write a custom essay sample on Marketing Plan for Langkawi specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan for Langkawi specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan for Langkawi specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The airport is located on this island as well hotel resorts, restaurants and shops. The two main beaches, Pantai Cenang and Pantai Kok, are on the islands western coast, with Pantai Cenang being the most popular as the place for hotels and restaurants. Dotted along the northern coast are the more luxurious resorts. With the only intention to promote tourism, the island was granted a tax-free status. Government has come up with special developments to promote the tourism industry in Langkawi. Tourists are also requested not to bring any cars or other vehicles to go to this island, so it can save this city far from pollution and then make it as a green tourist destination. The Northern Corridor Economic Region development program is a Malaysia Government initiative to promote the economic growth in the north of Peninsular Malaysia . In order to improve the Langkawi’s position as a world-class tourist destination, the Northern Corridor Economic Region is trying hard to attract further world-class hotels and holiday resorts to this island. In the folk custom aspects, the entertainment service development in Langkawi is not a patch on Phuket Island, the rich of history and culture is not as good as Bali Island, but it has abundant natural and geological beauty, simplicity and peaceful country life, leisurely and comfortable tourism atmosphere, it can be developed as an ecological, geological and leisure tourism island. That makes Langkawi not only have a unique style with neighboring famous islands, but also an intellectual tourism trend for satisfy tourists yearning at present. Langkawi is surrounded with many legends that could be used in the marketing of the island. In addition to the natural and social resources, Langkawi has many other resources that could be developed into visitor attractions such as rubber fields, factories, fishing villages and the Hindu temples. The change of the future is expected to the attentive planning and decision by Lembaga Pembangunan Langkawi (LADA). Marketing objectives Langkawi is a potential island for coastal tourism. Coastal tourism has been the worlds largest tourism hot spots and important pillar. With the development of the economy and coastal tourism in the context of the global is developing quickly, coastal tourism development of real estate has become an important component. In order to develop coastal tourism reasonable, the marketing plan should be suitable for langkawi. Vision To become a world-class agency in the efficient and creative development of langkawis infrastructure and tourism industry. Mission To develop langkawis specialized attractions (such as theme park) objective 1. To protect natural resource in order to obtain sustainable development. 2. To improve entertainment facilities in langkawi. . To create a theme park for eco-tourism. 4. Promote Langkawi as an international tourist destination. The island has an abundance of potential, especially in eco-tourism. They could build a theme park that co-exists with the environment and encourages eco-awareness. (Jimmy Leong ). only focuses on ecological protection, and to obtain sustainable development. The inter national success coastal resorts all pay attention to ecological protection principle. Target markets From region, the figure shows that more than 70% of visitor in langkawi is from Malaysia, that means main visitor market in langkawi is domestic market. However, Thailand, Singapore is Langkawis largest market for foreign tourist. And from demography, family and couple prefer to go langkawi. Because langkawi is a quite beautiful and reasonable coasts for destination. Couple choose langkawi as honeymoon destination. The family go vacation because of amazing landscape, and also duty free shop. According to statistics released by the Tourism Division of the Langkawi Development Authority, that there were 2,461,455 visitors stayed on the island during 2009 which nearly 25% were from overseas, All in all, Langkawis target market is couples and families both in international and domestic. Marketing strategies Product pricing The price that tourism enterprises set need to conform to the certain standards, if the price is too low, customers may thought those products are not worth to buy, tourism enterprises are hard to get a profit, and if the price is too high, customers have no ability to consumption, there will be no demand on it. In Langkawi, some luxury hotels, restaurants and entertainment industries can use high price strategy to approaching market and it is good for market positioning. Travel agency, local attractions and hotels can offer discount for visitors when they reaches a certain amount. Some hotels, motels or airlines can provide seasonal discount in rainy season, international flights can adjustment the price according to the size of demand, and the purpose is to attract customers, make sure they can get a profit. Pricing can be based on competitors, it is a kind of methods that pricing according to the price of competitors. Price variance remains unchanged and always be a little higher than competitors or a bit lower. So ompare to other islands, Langkawi can pricing according to its dominant position and give a higher price, for inferior position, we can give a discount for customers, in order to attract them to come. Promotion Promoting the tourism development of Langkawi is very necessary. Promotion can be used in various ways. Public relations is a good way to promote it, we can make people pay attention to the propaganda by special events or public s ervice activities. There are a lot of people from all over the world, looking for the information of Langkawi on the Internet. These potential visitors want to know the interesting places in this island, where they can stay, which restaurant offers the best meal. We can build websites about Langkawi’s detailed information, shows the travel and accommodation arrangements and let people know what the suitable choice is for them. Hotels can offer special discount for attracting tourists to stay in Langkawi, whatever people come to Langkawi for business, vacation or conference, Langkawi has different kinds of accommodation types to serve customers, discount hotels can attract more tourists to stay because most of them want to save money. Airlines can provide cheap flights, make everyone can travel by air. Travel agency can promote the preferential travel project, save money and time for visitors. We can also advertise Langkawi through media, newspaper, magazine, television or â€Å"giveaways† such as calendars and training packages, print and send out brochures, provide travel reservation service and use publicity to build a positive image of Langkawi, let people see them in their daily life. People Only find that demand can satisfy the demand. The process of finding demand needs to realize by employees. Tourism enterprises need to arouse the enthusiasm of the employees, let them seeking for potential customers according to the demand of them. The employees with high quality and comply with the requirements are very important. Training the industry professionals, make sure travel agency employees can let visitors have a good experience in Langkawi, and get satisfactory services from hotels, restaurants and other entertainment industries, because their service attitude and level is one of the key factors which decided to customers on the tourism enterprises satisfaction, a not professional employee may be adly affect Langkawi’s image, leading to the loss of customers, reduce the economic income of travel enterprises, affect the development of tourism industry in Langkawi. â€Å"People† not only those of the employees, but also customers. The feeling of customers on the service quality may be affected by the opinion of other customers. The marketing goal is getting loyal customers those whom believe in tourism enterprises and think they are worth to spend, and they are also willing to recommend Langkawi to other customers, thus to improve the popularity and positive image of Langkawi. Processes While producing and service delivering at the same time, process management can guarantee the availability of service and stable quality. Otherwise, it is very difficult to balance the supply and demand of service. We must find the way to handle the peak demands, seeking the method in different level to maximum satisfy the different needs of different customers. In the implementation process of Langkawi’s marketing planning, it might happened some accidents because of the change of the market, we must do our best for the supervision, regulate and control in the whole process, to achieve the best effect of marketing. To sum up, in the marketing strategies combinations of Langkawi, in addition to the human factors are uncontrolled, other factors are controllable. We should adapt to the external environment actively, give full play to Langkawi’s advantages and make up for weakness, and then get a good development of marketing. Physical evidence Physical evidence is making the invisible services of products as much as possible becoming visible products, let consumers fell that the service product is exists, and improving visitors enjoy the value of the service products process. Germany has a successful businessman said: a simple reception is better than a detailed manual. For example, the first time a visit goes to the langkawi restaurant, before entered the restaurant, the restaurant’s appearance and signs has made him an initial impression. If the impression is good, he will go into the restaurant, and then the internal decorate, how clean the desktop is and the waiters’ etiquette image will directly to decide he will repast here or not. If management and utilization t well, it can help customers experience the characteristic of langkawi, improve the service when you get to enjoy the benefit and contribute to create a good image for langkawi, to support the implementation of the marketing strategy. Conversely, it may send wrong message to customers, influence the customers expectations and judgment to langkawi, it will damage the image of langkawi. Physical evidence should focus on object factors, human factors and atmosphere factors and it also can improve physical evidence from outdoor billboards, TV advertising and the promotion activities in public places. We can add the local customs and features to langkawi’s guideposts and signs, on the other hand, service personnel should dress the same uniform, intensify efforts to make slogan and publicity material. Conclusion Langkawi is a romantic, beautiful island which has richly natural resources, where nature itself also has many excellent conditions, making her a paradise in Southeast Asia. Walking on the main island of Langkawi, an oasis of Rubber Forest and paddy fields are in front of you, dotted with the traditional tall houses (Ganlan), coconut waves, two or three Islanders who make a living by fishing and farming pass by. All these form a very laid-back screen. On this island which is full of ancient legend, the earth fell asleep in a lullaby of insect croak piping. In addition to  the beautiful  natural scenery, Langkawi also  has a long  history and  traditional culture. Langkawi  is a  duty-free island that you  can buy  a lot of  duty-free products. As the famous internationally archipelago of 99 tropical islands in Malaysia, Langkawi is the absolute holiday paradise which offers modern accommodation facilities and amenities set against the natural backdrop of sun-drenched beaches and ancient rainforests teeming with exotic plant and animal life. For its beautiful geological heritage of stunning landscapes, Langkawi is a really good place to go, it is absolute a fantastic travel destination. Experience the beautiful countryside and the peaceful landscape of paddy fields, pass by some small villages with wooden houses which build by palm trees, and children pedaling their old bicycles on the road. Beautiful scenery, great adventures, five-star conveniences and an international airport make Langkawi a great place for a holiday. An agro-based economy of padi and rubber cultivation and fisheries is being ast overtaken by a tourism-driven economy, taking into consideration the natural, unspoiled, ecological beauty of the island and major governmental emphasis. The largest and most developed island known as Langkawi is the focal point for most visitors. Traditionally the islanders have relied upon the farming and fishing industries for their livelihood, but in 1987 they were awarded Duty Free status, and the subsequent increase i n visitors has promoted tourism to the point of being the islands largest industry. Tourism is one of the most important industries in Malaysias national economy, and it has an important effect on promoting national economic and social development. Malaysia is richly in natural tourism resources and culture tourism resources. Since the 1960s, tourism resource advantages are gradually translated into the real economic advantages. With the rapid development of Malaysian tourism industry, during the past 50 years, remarkable achievements have been made in the number of tourists to Malaysian, foreign exchange income, tourism infrastructure construction, the opening and protection of tourism resources, and some other aspects. Langkawi has rich tourism resources. Develop Langkawi tourism market is good for the local economy,it can provide more jobs for local people. So develop a good marketing plan for Langkawi is very necessary, it can promote the development of tourism industry, thus promote the development of entirety economic in Malaysia. References Jeremy, A. (2002), The rough guide to Southeast Asia, Rough Guides Ltd,Mohamed, Z. H. I. (2000), The legends of Langkawi, Utusan Publications Distributors Sdn Bhd, Kuala Lumpur. John, S. Michael, T. (1998), How to prepare a marketing plan: a guide to reaching the customer market, MPG Books Ltd, Great Britain. John, W. (2010), How to write a marketing plan, Replika Press Pvt Ltd, India. Malcolm, M. Hugh, W. (2011), Marketing Plans: How to prepare them, how to use them, John Wiley Sons Ltd, United Kingdom. Simon, R. (2007), Malaysia, Singapore Brunei, Lonely Planet Publications Pty Ltd, Australia. Susan, B. (2001), Successful tourism marketing: a practica l handbook, Kogan Page Limited, London.