The Big Bang Theory Essay Example for Free

The Big Bang Theory Essay The beginning of the universe is explained in the big bang theory. It is proved beyond doubt that our universe had a beginning and that its origin was as a singularity about 13 billion years ago. This singularity was infinitely hot, small and dense. It had undergone a series of changes, which includes expansion and cooling to become the present form of universe. This theory is called the big bang theory. According to this theory the process of cooling and expansion is still continuing. There are several evidences as well as arguments supporting this theory as well as opposing it. The main intention of the present paper is to analyze these arguments in search of its validity. History of this theory, its religious interpretations as well as the features of the universe according to this theory also will be discussed in this paper. The big bang theory was proposed by scientist and Roman Catholic priest Georges Lemaitre and his called his theory as hypothesis of the primeval atom (Hubble, 1929). The framework for this model was based on the Albert Einstein’s theory of relativity. Most of the astronomers today believe in this theory mainly because of the red shift that was observed in the near by galaxies. Scientists believe that the universe is still expending because of the presence of dark energy (Big bang Theory, 2009). There are several features of the universe which support big bang theory. The abundance of light elements such as hydrogen and helium and less occurrence of the heavy elements or heavy metals in universe is actually in support of this theory. This is because it is proved beyond doubt that at such a high temperature that persisted at the time of origin of the universe, the elements of mass numbers more than 5 and their isotopes would have been unstable. This might have resulted in the formation of more light elements at that time. Presence of more matter than antimatter is another feature that supports the theory. Even now the scientists are not able to find a reason for this phenomenon. However, many scientists consider the asymmetry in the decay of some mesons as the reason for this phenomenon. Another feature of the universe is that it is composed of several galaxies and these are separated by cosmic voids. The presence of a radiation in all directions which is quite even or uniform throughout is another factor that supports the theory which explains the origin of universe from a fire ball ( Big bang theory, 2009) One of the argument against big bang theory is that universe had its origin as an explosion. However according to experts it is better to imagine universe as a balloon with an infinitely small size and continuously increasing its size so as to reach the current size. It would be difficult to imagine the universe as a balloon bursting and throwing off its contents. Another argument against this theory is that it universe e originated as a fireball in space. But according to the Einstein’s theory of relativity there could not be anything, space or time or matter or energy before the origin of universe. Thus this argument also has been proved to be baseless (Big Bang Theory An Overview, 2009). There are many arguments or evidences that support this theory. Most of the people believe that universe had an origin. Edwin Hubble discovered that galaxies are moving away from us at speeds, which are directly proportional to the distance from us. This provides evidence for the expansion of the universe, which was originally very small. The discovery of Cosmic Microwave Background Radiation (CMB) by Arno Penzias and Robert Wilson in 1965 provided evidence that universe was initially very very hot as it is explained according to the big bang theory. Another important evidence is the profusion of hydrogen and helium in the observable universe. This also supports the big bang origin of universe. According to the recent research by NASA and ESA, the universe had its origin from the remnants of a universe, which existed previously. This is called loop quantum gravity theory (Zyga, 2008). This theory also supports the origin of the present universe as a singularity as in big bang theory. Still the arguments regarding the models to explain the origin of universe is continuing between great scientists. But one thing that has to be remembered is that whatever might be the arguments, there would always be a philosophical criterion involved and therefore these arguments are never going to end (Gibbs, 1995). Therefore as long as no one is certain about anything that happened at that time, the arguments would continue. An important factor that has to be considered in the big bang theory is its religious interpretations. Origin of Universe is an area where science and theology places opposite views. According to Islam, Allah is the creator and Evolver of every thing in this universe. Of course the development of the universe to the present stage is something that is super natural and therefore there is nothing wrong in believing that there is a super natural force behind all these evolution and that supernatural force is God. The theologians as well as majority of people believe that it is not possible to evolve something from nothingness. Estes (2009) has put it in a different manner. According to him this explanation of origin of universe is as absurd as believing that when there was an explosion in a place all the metal pieces joined in the air to form a car. He further explains that it cannot be believed that the different parts of the oldest computer one day exploded and then joined to form the most advanced computer now. This development took place as a result of long years of research by human beings. In the same way the development of universe to the present form, required the intelligence of someone who is super natural and that is God himself. When we look at the stars, sun, moon and the galaxy as a whole, we see that they are all moving with accurate speed and timings in such a way that they do not collide each other. The earth is having the exact requirements for the life of man on it. All the requirements of the man are met through the other organisms as well as physical and chemical properties of the earth. It is very difficult to explain all these facts based on big bang theory (Estes, 2009). There is another school of thought in the Islam itself in support of the big bang theory (Huda, 2009). The idea of singularity is present in the Quran also, where it is said that heaven and earth existed as a single unit originally. According to the big bang theory, the elements, which constituted the universe, had come together, cooled down and finally formed into the present shape. This is what exactly said in Quran, the only difference is that it was Allah who gave commands to these elements to behave in the way it had behaved. Come together, willingly or unwillingly. They said: We come (together) in willing obedience' (41:11). The concept that Universe is expanding is also there in Quran. The heavens, We have built them with power. And verily, We are expanding it (51:47). The fact that the universe is continuing to get expanded has been discovered only recently and it was the answer to the long debates by Muslim scholars on the exact meaning of this verse in the Quran. An argument in Islam against the big bang theory is that in Quran it is written that the creation of the universe was completed in six days. But in Quran itself it is written that one day of Allah could be 50,000 years for man. In another place it is written as 1000 years. Thus the day could be regarded as an era with a fixed length of time. And six days could be six such eras, the length of which no body knows. Thus in this way also Quran is not contradicting the big band theory, which suggests that the origin was 13 billion years ago, and since then the formation of different organisms as well as the shape of the universe were gradual (Huda, 2009). Another aspect where Quran supports big band theory is that the process of evolution or the creation as Islam takes it, is never ending. It is clearly mentioned in Quran that Allah is continuing his creation. This is what we see everyday, as a new child or as a new plant which is quite different from both parents (Huda, 2009). Considering all these facts the Muslims of the modern world believe that big bang theory is genuine and that the universe is ever changing. The only difference is that they believe that all these are happening according to the command of Allah and that everything that happens in the universe reveals the super natural power and majesty of Allah. It is stated that the creations are to be viewed upon, as tremendous power of Allah and His name has to be glorified. Thus it could be seen that the Big Bang theory of the origin of Universe is the most widely accepted theory of cosmic origin. It is based on the Einstein’s theory of relativity. There are several features that the universe exhibits which supports this theory. Most of the arguments against this theory by different scientists have already proved to be baseless. More and more discoveries have been made in the last and present century, which supports this theory. Regarding the religious interpretation of this theory, in Islam, the origin of universe and earth and everything on it is explained in the same manner as the big bang theory. Only difference is that, in Quran it is explained to have happened as per the command of God. It is quite logical to believe that there is a super natural power that is regulating all these happenings in the way it is happening so that we could exist happily and peacefully on this earth. References Big Bang Theory An Overview (2009). [online] Available at: http://www. big-bang-theory. com/default. htm (accessed on 11th June 2009) Big Bang Theory (2009). [online] Available at: http://www. answers. com/topic/big-bang-theory (accessed on 11th June 2009) Estes, Y.. (2009). Big bang. [online] Available at: http://scienceislam. com/bigbang. php (accessed on 11th June 2009) Gibbs, W. W. (1995). Scientific American, October 1995, 273: 55. Hubble, E. (1929). A Relation Between Distance and Radial Velocity Among Extra-Galactic Nebulae. Proceedings of the National Academy of Sciences 15: 168–173. Huda (2009). Creation of the Universe Six Days or Long Periods of Time [online] Available at: http://islam. about. com/od/creation/a/creation. htm (accessed on 11th June 2009) Zyga, L. (2008). Before the Big Bang: A Twin Universe? [online] Available at: http://www. physorg. com/news126955971. html (accessed on 11th June 2009)

Isolation in Brave New World Essay -- Brave New World

Isolation in Brave New World    "If one's different, one's bound to be lonely."   -John "The Savage" In the Brave New World, people who are different from the normal standard are alienated and isolated from society because of their individuality. The society of the Brave New World is structured and ordered – the government attempts to control everything. Alienation in the Brave New World can be categorized into three areas, appearance, intellect, and morals.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bernard Marx was alienated in the Brave New World because of his general appearance. As an Alpha Plus, Bernard was unusually short and ugly. Suggested by Fanny, Bernard's condition resulted from an error when he was still in a bottle, the workers "thought he was a Gamma and put alcohol into his blood surrogate." Bernard did not fit in the structured order of the Brave New World and was therefore shunned by others. The error resulted in Bernard developing outside the barriers of his caste level. His ugliness and short stature led Bernard to become a perpetual outsider, alienated by society. As an outsider, Bernard was cynical of the order and structure of the Brave New World. He eschewed Electric Golf, and other social amusements in favor of loneliness and solidarity activities, such as, thinking. Bernard attempted to find a way "to be happy in some other way," in his own way, not the established way.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition to alienation because of appearance, alienation can result from extreme intellect, or exceptional gifts of talent. Helmholtz Watson, an emotional engineer, was "a little too able" in his work. As Bernard was isolated from a physical defect, Helmholtz was isolated from mental excess. Despite being an "Escalato... ...re different and attempts to either ridicule, exemplify, or ignore them. In the Brave New World, society aims to preserve the homologous nature of living. With strict rules, crowd mentality and community actives the Brave New World attempts to get rid of the individual. Hypnopedia messages such as "When the individual feels, the community reels," and "Everybody belongs to everyone else," the Brave New World attempts to diminish the value of individuality and seeks instead to promote the idea of society first. Bernard, Helmholtz, and John are the few individuals of the Brave New World. They differ from the rest of society, because they recognize their uniqueness and realize that they are apart from society. It is because of their self-realization of their individuality that they are condemned to be ostracized from society and to live outside the Brave New World.   

The Hole in the Wall

Today I finally found an apartment to live in, it's not much but what can you expect? I'm still in college so this is all can afford. The apartment is pretty run down, i was cleaning it up the best i could when i discovered a hole in the wall, it had paper stuffed inside it. I pulled all the paper out to find out that the hole travels all the way to the apartment room next door to mine. You have a clear view of the whole apartment, i could easily spy on my neighbour if i really wanted to. At least it's not a big hole i thought to myself, it's about the size of a golf ball. I reached for my phone to check the time. It's 8:20am. I grabbed the paper and forced it back into the little hole and rushed out the door, i was going to be late for class. When classes ended for the day i decided to go straight home, exhausted, i dragged myself into the elevator. The door was starting to close when this young woman was heading quickly for the elevator. I pushed the button to hold the door open for her, she thanked then we stood in silence. I took a glance her way to realize how attractive this woman was, she had long brown hair and gorgeous green eyes, she looked really smart and put together, i couldn't take my eyes off her. When the elevator stopped on my floor i was surprised to see her get off behind me. I walked for my apartment door to find out that this very attractive woman is my neighbour! I walked into my apartment with a huge grin on my face, thrilled that she was living next door. Later on that night my curiosity got the best of me, I had to take a little peek into the hole in the wall to see what my neighbour was up to. Lucky for me i caught her in the middle of changing. I watched her for a few minutes then decided to cover the hole back up, i don't want to push my luck. After i covered the hole up I did my homework and went to bed. I woke up to someone heavy breathing, it was really strange. At first i thought it was in my dreams but then I realized this was real life. It sounded like someone was struggling, gasping for air. And I'm pretty sure it's coming from my neighbours apartment. Completely terrified, i slowly pulled the paper out of the little hole in the wall. I pressed my face up against the wall and let my eyes adjust to the dark. I was completely horrified from what i saw, someone was stabbing my neighbour to death. I must of watch this person stab her a dozen times. Who ever they were really wanted to make sure she was dead that's for sure. I kept as quiet as i could, waiting for the murderer to leave the apartment, hoping to get a look at their face. When the murderer turned to leave i caught a glimpse of their face, it was a man, very tall with a very narrow face with an abnormally large nose. He would be fairly easy to identify if i were ever to see him again. I backed away from the hole and raced for my phone. I was just about to call the police when i realized I couldn't. If i called them I would have to explain that i was spying on my neighbour through a hole in my wall which sounds creepy and also suspicious. So i put my phone down and sat in my bed, trembling and scarred from what i have just seen. I didn't sleep for the rest of the night and decided to leave for school at the crack of dawn so that i wouldn't be around when someone realizes that my neighbour has been killed. I came home late that night to find two policeman outside my apartment. They started to ask me questions about my neighbour and where i was last night. They came inside my house and took a look around and they found the hole in the wall. I explained that i have only been living here a few days and it's clear that there are still some renovations that need to take place. After hours of questions the police left, tired of getting repetitive answers but I'm not going to reveal my secret so i kept with my story. I decided to put it all behind me and try to move on, the first couple nights i had a hard time sleeping but after a week everything was going good. Then again, i woke up to the same noise in the middle of the night, heavy breathing. It was coming from the apartment next door again. This time i completely panicked because there is no one living in that apartment now. It's still all taped off from the crime scene investigation, no one was been in that room other than the police. I found the courage to rise to my feet, my legs quivered as i walked over to the hole in the wall, not knowing what to expect when i remove the paper from it. I took a deep breath a pulled the paper out. I looked through the hole and saw nothing, there was no one there. I backed away from the wall and forcefully ran my fingers through my hair, i think I’m starting to lose my mind. Then i heard the noise again so i turned towards the hole again. There was a wide-open bloodshot eye starring back at me. The hideous unblinking eye starred at me as i crouched to the floor frozen with fear. Then the silence was broken by a woman’s raspy voice saying â€Å"i know you saw.†

Linear Algebra and Its Applications - Study Guide

STUDY GUIDE LINEAR ALGEBRA AND ITS APPLICATIONS THIRD EDITION UPDATE David C. Lay University of Maryland – College Park Copyright  © 2006 Pearson Addison-Wesley. All rights reserved. Reproduced by Pearson Addison-Wesley from electronic files supplied by the author. Copyright  © 2006 Pearson Education, Inc. Publishing as Pearson Addison-Wesley, 75 Arlington Street, Boston, MA 02116. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. ISBN 0-321-28066-0 1 2 3 4 5 6 BB 08 07 06 05†¦show more content†¦All rights reserved. 6.3 6.4 6.5 6.6 Orthogonal Projections 6-5 6-9 The Gram-Schmidt Process Least-Squares Problems 6-12 6-16 6-19 Applications to Linear Models The Geometrey of a Linear Model 6.7 6.8 Inner Product Spaces 6-20 6-22 6-25 Applications of Inner Product Spaces The Linearity of an Orthoganal Projection Glossary Checklist 6-26 CHAPTER 7 SYMMETRIC MATRICES 7.1 7.2 Diagonalization of Symmetric Matrices Quadratic Forms 7-6 7-1 Mastering Linear Algebra Concepts: Diagonalization and Quadratic Forms 7.3 7.4 Constrained Optimization 7-8 7-10 The Singular Value Decomposition Computing an SVD 7-11 7.5 Applications to Image Processing and Statistics Supplementary Exercises Glossary Checklist 7-19 7-19 7-16 APPENDICES TECHNOLOGY INDEX OFShow MoreRelatedAshford MAT 222 WEEK 1 TO 5 Essay1280 Words   |  6 PagesSolve problem 56 on page 437 of Elementary and Intermediate Algebra. 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The Invention and Development of the Wheel

The oldest wheel found in archeological excavations was discovered in what was Mesopotamia and is believed to be over 5,500 years old. It was not used for transportation, though, but rather as a potters wheel. The combination of the wheel and axle made possible early forms of transportation, which became more sophisticated over time with the development of other technologies. Key Takeaways: The Wheel †¢ The earliest wheels were used as potters wheels. They were invented in Mesopotamia about 5,500 years ago.†¢ The wheelbarrow—a simple cart with a single wheel—was invented by the ancient Greeks.†¢ Though wheels are mainly used for transportation, they are also used to navigate, spin thread, and generate wind and hydroelectric power. When Was the Wheel Invented? Though often thought of as one of the earliest inventions, the wheel actually arrived after the invention of agriculture, boats, woven cloth, and pottery. It was invented sometime around 3,500 B.C. During the transition between the Neolithic and the Bronze Age, the very earliest wheels were made of wood, with a hole in the core for the axle. The wheel is unique because, unlike other early human inventions such as the pitchfork—which was inspired by forked sticks—it is not based on anything in nature. The Inventor of the Wheel The wheel is not like the telephone or the lightbulb, a breakthrough invention that can be credited to a single (or even several) inventors. There is archaeological evidence of wheels dating back to at least 5,500 years ago, but no one knows exactly who invented them. Wheeled vehicles appeared later in various areas across the Middle East and Eastern Europe. The invention of the wheelbarrow—a one-wheeled cart used to transport goods and raw materials—is usually credited to the ancient Greeks. However, earlier evidence of wheeled carts has been found in Europe and China. Wheel and Axle The Bronocice pot is the earliest depiction of a wheel and axle.   Silar/Wiki Commons The wheel alone, without any further innovation, would not have done much for mankind. Rather, it was the combination of the wheel and axle that made early forms of transportation possible, including carts and chariots. The Bronocice pot, a piece of pottery discovered in Poland and dating to at least 3370 B.C., is believed to feature the earliest depiction of a wheeled vehicle. The evidence suggests that small wagons or carts, likely drawn by cattle, were in use in Central Europe by this time in human history. The first carts featured wheels and axles that turned together. Wooden pegs were used to fix the sledge so that when it rested on the rollers it did not move. The axle turned in between the pegs, allowing the axle and wheels to create all the movement. Later, the pegs were replaced with holes carved into the cart frame, and the axle was placed through the holes. This made it necessary for the larger wheels and thinner axle to be separate pieces. The wheels were attached to both sides of the axle. Finally, the fixed axle was invented, wherein the axle did not turn but was solidly connected to the cart frame. The wheels were fitted onto the axle in a way that allowed them to freely rotate. Fixed axles made for stable carts that could turn corners better. By this time the wheel can be considered a complete invention. Following the invention of the wheel, the Sumerians invented the sledge, a device consisting of a flat base mounted on a pair of runners with curved ends. The sledge was useful for transporting cargo over smooth terrain; however, the Sumerians quickly realized that the device would be more efficient once it was mounted on rollers. Modern Uses of the Wheel VISUAL ART PHOTOGRAPHY/Getty Images While the basic function of the wheel is unchanged, modern wheels are much different from the simple wooden wheels of the past. Innovations in materials science have made possible all kinds of tires for bicycles, cars, motorcycles, and trucks—including tires designed for rough terrain, ice, and snow. While primarily used for transportation, the wheel also has other applications. Watermills, for example, use water wheels—large structures with a series of blades along the rim—to generate hydropower. In the past, watermills powered textile mills, sawmills, and gristmills. Today, similar structures called turbines are used to generate wind and hydroelectric power. The spinning wheel is another example of how the wheel can be used. This device, invented in India over 2,500 years ago, was used to spin thread from natural fibers such as cotton, flax, and wool. The spinning wheel was eventually replaced by the spinning jenny and the spinning frame, more sophisticated devices that also incorporate wheels. The gyroscope is a navigational instrument that consists of a spinning wheel and a pair of gimbals. Modern versions of this tool are used in compasses and accelerometers.

Cumnor in the 1860s How Far Did Dependence on Agriculture...

Cumnor in the 1860s: How Far Did Dependence on Agriculture Shape its Social Structure? ‘We stood in Cumnor ..A straggling line of scattered cottages with mud or rough stone walls uncemented and rude and low overhanging thatched roofs with here and there the bee hives on a bench by the gate in the low stone wall or a few brown faced urchins who peeped slily at the unaccustomed stranger†¦.(Anon 1850) .. ‘We turned our back upon the line of cottages or huts perhaps they might be called’ the writer continued, ‘ ..Cumnor is at best a poor squalid place.’ Though lacking the intensity of urban life famously described by Engels (1844), Cumnor epitomizes aspects of a sharply polarised society with a land-less rural working class. This paper†¦show more content†¦By mid-century, England had been represented as two agricultural provinces –grain production being concentrated in the east, and grazing favoured in the west (Caird 1851). The first BoT agricultural returns in 1866 provide a more nuanced picture in which Berkshire and Oxfordshire together had a relatively large area under corn, a relatively small area under permanent pasture, but were also important for sheep rearing. 5 Dominant perceptions prescribed for the locality a unified system of wheat growing and sheep rearing where ‘grass lands do not reduce the production of food, but in ad dition to their own produce, ..enable the adjoining arable lands to increase their production’ (Smith 1863 p50). Dominant perceptions militated against dairying in the country around Cumnor and favoured larger capitalist producers rather than smallholders. A precise distinction between smallholders and capitalist farmers is difficult (both are included within minor group 61). Assuming a need for wage labour on any Cumnor holding of more than 60 acres, eight smallholding families are identified in Table 3 (roughly 4% of households ) and assigned to Level 2 of the SOCPO schema. 6 Waged labour was essential to those fourteen capitalist farmers (listed in Table 4) whose holdings clearly exceeded this threshold. They farmed 3465 acres in aggregate (an average holding of almost 250 acres).

Journal Of Financial Quantitative Analysis -Myassignmenthelp.Com

Question: Discuss About The Journal Of Financial Quantitative Analysis? Answer: Introduction The business case is for The Australian Post. The Australian Postal Corporation is government-owned and provides local and international postal services. The head office is at Melbourne and the same location serves as a post office (Aupost, 2017). The company has been broadening its product and service range due to many external environmental factors. Currently it focuses on three areas of operation, which are letters and associated services, retail merchandise combined with agency services, parcels, and logistics. The Australian Post also has a number of subsidiaries and joint ventures, which has helped it to diversify into a number of services. The idea is to introduce an innovative way in which The Australian Post can continue using paper as an effective means of communication (Daunton, 2015). This will be done by automating the physical mail postage system and coming up with faster delivery means through notifications and drones. Technology has taken over many functions hence almost rendering mail postal services null and void. The Australian Post can however remain relevant in the market if it adopts an innovative way of selling its products and services, which are based on paper. Through this, the company will be able to retain the customers who already exist and even add new ones. They will not have to lose customers just because many people have proceeded to more technologically advanced ways of communication. Innovation can assist the company to curve a niche in the market as it already has the advantage of being a strong brand. The Australian Post will also be a market leader in the innovation hence having the advan tage of benefitting from a large market share when the launch happens. Problem Innovation Can Solve The automation of the mail delivery system will solve a number of problems, which are discussed below. Delay in Mail The traditional mailing system saw great delays in delivery. Important mail would be received late sometimes hence rendering the process inefficient. Sometimes the recipient would take time in opening the mailbox hence receiving letters, which may be of high importance later than they were to be received (Crew Kleindofer,2013). The automation of the whole process will lead to mail received fast. Drones will be incorporated for very urgent messages hence this will make the whole process very efficient. Lost Mail The traditional system saw a lot of mail getting lost due to incorrect address or similar names. The process was also slow and inefficient hence leading to some mail getting lost. The automated process will ensure that all mail is tracked hence no losses of mail (Chong et al, 2014). This will lead to a streamlined mailing system. Uncollected Mail The Australian Post has lots of uncollected mail. This traditionally led to lots of space wastage and high costs of trying to resend the mail. This also meant that many people did not receive their letters. The automated process will send automatic mobile phone notifications to mail senders and recipients hence strive to ensure that all mail is collected. Use of Post Office Boxes The automation of the mail process will ensure that post office boxes are still in use hence the company will not have to go through massive losses. The company will carry out a powerful marketing campaign, coupled with the new automation process. This will show consumers that paper is still an effective means of communication. An effective campaign will lead to retention of post office boxes and new customers also coming in. Parcel Delivery System The automation process will enhance the use of mail to deliver parcels. The Australian can take advantage of this to grow its business, as post is a cheaper means of sending parcels. Through this, the other mail services will be enhanced as parcels mostly carry messages (Batterson, 2014). Through use of drones, the process will be made efficient and effective. Benefits of the Innovation The processing capacity of The Australian Post will greatly improve. The company will be able to handle a higher amount of mail that previously, due to full automation of the dispatch process. The number of customers will increase due to a solid posting infrastructure being established by the company. The delivery service will be completely accurate, as zip codes will be used in identification of locations. This will lead to a reduction in collection times. Direct postal workers will be able to identify addresses faster hence leading to efficient processes (Love Ropper, 2015). The quality of service provided by The Australian Post will substantially improve. Staff performance can be monitored and timely decisions made, on how to further improve services based on status delivery of mail as the system will generate various statistical reports. High Customer Satisfaction The new automated system will respond to consumer needs for mobility by directly forwarding any mail to new addresses. This will ensure convenience for the customers. Customers will also be able to choose at what time they prefer to receive mail. There will be therefore flexibility in sending and receiving of mail. Automation will lead to a new address system and a microchip containing a customer signature will be installed on the mailbox. The e-signature will be enough proof that mail has been delivered. Addresses will be automated in the system and this will enable customers to have a locator service, which is accessed through the website of The Australian Post (Sapra Subramanian, 2014). The locator will also be downloadable on mobile device. Services will be provided all over Australia hence consumers will be able to experience convenience wherever they are. New Service Creation The automation process of The Australian Posts mail system will assist the government to develop new services for Australian citizens. Presence of an accurate system and the locator will improve orientation all over Australia. This assists different companies to benefit from these services and offer better services in their sectors. An accurate and efficient database will also be created for customers as it will include name, age, profession and next of kin contacts (West et al, 2014). The Australian post will also enhance its parcel delivery services and through this, the business can grow at a steady rate. In implementing the automation of the mail delivery system for The Australian Post, the following strategic steps will be taken. Creation of a New Vision The Australian Post will create a new vision and review its current corporate structure so that the use of the new technology will fit in with the organizations business model. The company can re-invent the mail identity logo of the company and this will signify the beginning of an important strategic change. The IT department of The Australian Post will create a project team to develop the new automated solution (Afande, 2013). They will carry out extensive research to ensure that that the best technology is used and adapted to the business environment of the company. Choosing Right Technology The Australian Post will have to settle on the right technology that will lead to an efficient mail delivery system. The most recent technology will have to be chosen and it should be cost effective and easy to upgrade. The systems that will be chosen must take into consideration the political and governmental factors in Australia. The choice of technology provider will also be important (Brewer Rees, 2015). The company should chose organizations with success stories and whose support is available all over the country. This will assist the company to maximize its returns. Support Creativity The Australian Post should allow internal creativity and incentives given to employees who come up with brilliant ideas related to automation of the postal system. A great organizational culture that encourages innovation should be put in place (Verberke, 2013). Constant training should therefore be carried out by the company so nurture employees into coming up with creative ideas. Stakeholder Communication A product or service becomes successful when it meets the demands of customers. The Australian Post has to ensure that the new service will move beyond the introduction phase and gets to the growth phase where the company will start realizing profits from the new service. The company has to implement a stakeholder communication strategy, which can be implemented as in the table below (Mok, Shen Yang, 2015). The Australian post stakeholders Type of communication Means of communication Stake in mail automation project Project Manager Briefs and Phone Email and Internal Memo High-Ensures all deliverables are on course Project IT Engineer Briefs and Phone Email and Internal Memo High-Designs Automated Mail Delivery System Marketing and Sales Team Briefs and Phone Email and Internal Memo Medium Marketing automated mail delivery system Finance Team Briefs and Phone Email and Internal Memo High-Make sure that the project utilizes funds appropriately Quality Team Briefs and Phone Email and Internal Memo High-Ensures mail automated system meets standards of quality Test Team Briefs and Phone Email and Internal Memo High-Ensures automated system operates as required Australian Government Briefs and Phone Email and Internal Memo Medium-Make sure that regulations are met The Australian Post Customers Phone / Direct Messaging /Adverts E-mail /Direct Mail Low- They will only adopt service if automated system is efficient and effective Project Option Analysis The following assessment criteria will be taken into consideration when doing the project Achievement Rating The Australian Post will consider if the automation project will meet the strategic objectives, which have been set (Song Wang, 2016). The strategic objectives are: Delivering Stellar Customer Service Empowering and Engaging Employees Innovation of Faster Delivery Services Investment in Future Platforms Be a leader in sustainabilit Project Cost and Predictions PROJECT EXPENSES-MAIL AUTOMATION PROJECT Legal $100,000 IT System Implementation $ 1,000,000 Infrastructure Setup /Drones $ 400,000 Human Resource Requirements $100,000 Training $50,000 Marketing and Advertising $100,000 Transport and Logistics $ 100,000 TOTAL PROJECT COST $1,850,000 Cash Flow Statements With implementation of the project, The Australian Post cash flow is shown below (Aupost 2017). CONSOLIDATED 2016 2017 2018 2019 Total Cash Received AUD 7086900 7441245 8185369.5 9,822,443.4 Total Cash Used AUD 6679000 7012950 7714245 9257094 Net Cash From Operating Expenses AUD 407000 427350 470085 564102 Net Cash used by Investing Activities AUD (274,000) (260,300) (234,270) (187,416) Net Increase/Decrease in Cash AUD 132000 138600 152460 182952 Cash Equivalents at the end of the year AUD 547000 574350 631785 758142 Net Present Value Ct= net cash inflow during the period t AUD 547,000 Co= total initial investment costs 1,850,000 r =discount rate, and t = number of time periods 4 (Aupost, 2017) NPV = AUD 361,389.70 hence the project is viable Delivery of Recommended Solution The proposed automated mail system for The Australian Post will be implemented using the following methods. Streamlining Zip Codes The Australian Post will divide the country into different locations, which will then have unique identifiers. These will be input into a computer system and transformed into a digital map (Sheedey Moloney,2015). Through this, locations will be easily identified by their unique zip codes. Field Research A research will be done to ensure that codes have been assigned to all locations in Australia and that none is left uncovered. The research will assist in identification of any errors and enable their correction. Installation of Boxes Boards will be fixed on different locations as identifiers and they will have radio-frequency identification chips that will store unique information about a recipient. Previous mailboxes will also be assigned with the unique chip. The chip will be housed in a water-proof compartment so that it is weather resistant (Sheedey Moloney,2015). The mail delivery person will have a unique device, which will be used to scan the chip before delivery is made so that there are no wrong deliveries. Mail Collection and Delivery process The mail delivery system will be integrated with The Australian Posts Customer Relationship Management System, transport system and sorting departments. Previous clients will not need to register again. New clients interested in mailboxes will fill in a specific form available electronically or physically at the post office. A yearly fee will be applicable but it will be at an affordable price to customers. Customers will access costs of postal services through website and can allocate specific times for delivery or collection of mail. In the sorting centers, electronic sorting machines will be used .The machine will have the capability of reading the zip code and distributing the mail accordingly. Change of address will be an online process. Drones The company will start implementing drone technology to assist in delivery of extremely urgent mail or parcels. They will be fitted with special details that will enable them to trace a customers location hence make the appropriate delivery on time. This will revolutionize the operations of The Australian Post and will help in increasing its customer base. Training of Staff Prior to implementation there will be staff training implemented across all the branches of The Australian Post. The emphasis will be on excellent customer service and getting processes right. Through this, employees will embrace the project and will confidently handle any customer queries (Sheedey Moloney,2015). It will also provide a platform for more innovative ideas from employees that can be implemented in the future. Conclusion Paper can endure as an effective means of communication so long as The Australian Post implements its strategy in an ingenious manner. The fact that there are new technologies does not mean paper has to be done away with. 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